These are five reasons why websites with keyword-rich URLs could hurt their long-term success.
1. Spam
People may consider a website to be spam if its domain name contains a lot of keywords. This is because spammers frequently use keyword-rich domain names to manipulate search rankings and attract website visitors unaware they are being targeted.
Consequently, a website with domain name rich in keywords risks being perceived as untrustworthy and unprofessional, which might turn off prospective clients.
2. Business Emphasis
Having a domain name loaded with keywords can make it more challenging to shift your company’s emphasis or increase its products and services.
For instance, if a company with a domain name such as “best-running-shoes.com” decides to begin selling other athletic gear, it may be difficult to persuade clients that the website is a reliable source for the products in question.
3. Absence of a Brand Name
A website with domain name rich in keywords does not have a brand name. A brand name serves as a distinctive identifier that customers may use to remember and differentiate a company from other businesses in its industry.
A website that does not have a brand name runs the risk of being forgotten or mistaken with other very similar websites, which harms its reputation and customers’ loyalty.
4. There is Absolutely Nothing to Search For.
People will not be able to find your firm if it has a keyword-rich domain name. Customers are more likely to locate and remember a company when they search for it by its specific name rather than when they search for a general phrase such as “running shoes.”
Because of this, a website with domain name rich in keywords may need help attracting repeat consumers looking for a certain company name.
5. Constantly Trying to Win
A website with domain name rich in keywords will always compete with other websites with comparable keywords.
In contrast, a website with a different brand name can cultivate a dedicated customer base that will continue to frequent the website regardless of where it is ranked in the search results.
In conclusion, domain names that include many keywords were formerly thought to be an efficient approach to boosting website exposure. Recent studies have shown that they do more to damage a website’s reputation and make it less likely to succeed.
Developing a strong brand identity and a one-of-a-kind domain name can be more effective in fostering client loyalty and expanding a company’s market share.