It is tough trying to get your website up there in search engines. But you know what they say: “The harder the challenge, the better the reward.” There are plenty of ways to boost your rankings in an ethical way that’ll keep search engines happy. White hat SEO focuses on creating high-quality content and using relevant links. It sounds simple but doing these two things right can take you a long way with organic traffic and higher rankings.
Optimize Your Site Content
Use keywords to optimize your content. However, be careful not to overdo it as too many keywords can come off as unnatural on search engines.
- Prominently place target keywords at the beginning of page titles, URLs, and headers.
- Use them in opening and closing paragraphs then repeat 3-5 times in body content.
- Find alternative words and phrases using a thesaurus.
- Organize information by using bullet lists, headings, double spacing texts.
- It’s like feeding two birds with one seed, you want to provide what search engines need while still giving useful information to human readers.
Improve Your Sites Technical SEO
To boost your rankings, you need to optimize your site for search engines. Here are a few ways to improve your technical SEO:
- Speed your site up by minimizing HTTP requests, compressing images, and enabling browser caching.
- More searches happen on mobile so make sure your site is optimized for small screens. Ensure there are large tap targets as well.
- Use an SSL certificate to enable HTTPS and activate security features. Google prioritizes secure sites in rankings.
- Submit an XML sitemap to search engines so they can efficiently crawl all of your content.
Build High-Quality Backlinks
To rank higher in search results, build high-quality backlinks to your website. Backlinks are links from other sites that point back to your own. The more quality sites that link to you, the better.
Reach out to industry experts and ask if they would link to your content from their site. Provide useful information and include a link back to your site in your bio or signature. Guest blog on other industry sites. Offer to write a blog post for them in exchange for a link back to your website. This makes your content more useful to readers and may prompt reciprocating links.
Leverage Social Media
There’s a lot of opportunity for link building and ranking on social media platforms like Facebook, Twitter, Instagram, and Pinterest.
Share high-quality content that has value to your audience. Promote your stuff like blog posts, images, videos, etc. Go back and add keywords with a link to your website. Engage in conversations with followers by liking and commenting on their posts. Most importantly, post consistently.
Having a big presence on social media is great but if there’s no quality then it doesn’t matter how big it is. A strong presence is important but without good quality content there’s no point in building one at all
Analyze and Refine Your SEO Strategy
When your SEO campaign has been running for a while you should start analyzing how it works and make adjustments where needed. Start tracking rankings and traffic so it’s easier to identify what could be working and what isn’t. There may even be trends or patterns that refine the overall strategy for ranking better.
So there you have it – five white hat SEO techniques you can start implementing today to boost your website’s rankings and increase organic traffic. While these techniques require time and patience, they are proven ways to build authority and credibility with the search engines in an ethical manner. JP Marketing proudly presents exceptional White Label SEO Services customized to suit the unique needs of your company. Discover how our ethical and proven SEO strategies can pave the way for your long-term growth and success.