Kenyatta Black Counseling – Case Study
Kenyatta t was previously using a third-party website provider called Therapy Sites. While this was a great solution for creating a website, she needed a way to generate new client leads online from her website and grow her practice. She needed to do all of this without adding more work to her own busy schedule.
“I hired JP Marketing over a year ago, and they have done wonders with SEO and helping to market my counseling business. They provide excellent customer service and are very quick to respond to all my emails. I have received a lot of positive feedback on my website design. I would recommend this company!”
– Kenyatta Black of Kenyatta Black, LPC
What We Did
We helped Kenyatta put together a custom website which was built to provide useful information to visitors while also making it easy to get in touch with her via email, phone, text, and even live chats.
By optimizing her website for her main services such as grief counseling, depressions, stress, anxiety, and PTSD, we were able to help them start ranking on page 1 of Google in her main city of Arlington, Texas.
This increased the amount of views her practice received and thus led to her getting more clients from the website. The plan was to build her website into an asset which worked as a 24/7 lead generator.
There were 530+ people in Kenyatta’s city that were looking for counseling services every month. We found this information by using tools such as Google Keyword Planner, SEMRush, AHrefs & Moz.
In 2020, we were able to bring in roughly 176 people per month via SEO (search engine optimization), which is about 33% of the available traffic. SEO is the main type of online marketing service we provide in order to bring more people to your website.
Update 2022: Kenyatta now gets roughly 228 people per month on her website from our SEO services. a 30% increase from 2020 and still increasing!
Below are the current rankings for the clients top keywords in July 2020. (Still on page one as of 12/5/2022)
Since our online marketing (SEO) provides long term results, her cost per lead continues to go down every month.
With 176 people per month and roughly 15 leads per month their online conversion rate is about 19%.
Kenyatta is currently booked for the next 2 months as of July 2020!
We only work with 1 counselor per region/city as to avoid conflict of interest. This is on a first-come-first-serve basis.
Update 2022: The client now gets roughly 1 new client lead per day!
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