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DTSTART;TZID=America/Chicago:20261020T130000
DTEND;TZID=America/Chicago:20261020T140000
DTSTAMP:20260927T194937Z
CREATED:20260927T194344Z
LAST-MODIFIED:20260927T194937Z
UID:19418-1792501200-1792504800@jpmarketing.co
SUMMARY:How Counseling Practices Can Get More Clients & Book More Appointments in 2026
DESCRIPTION:Free Live Training for Therapists & Private Practice Owners\nLearn how to get found by more prospective clients\, turn inquiries into appointments\, and use websites\, CRM tools\, and automation with client privacy in mind. \nChoose Your Live Session\nTuesday\, October 20 at 1:00 PM Central \nOR \nThursday\, October 22 at 1:00 PM Central \n\n\n \nFree Online Training • Counseling Practices Only • Live Q&A \nWhat You’ll Learn\nGet Found on Google\nLearn how prospective clients find counselors through Google Search and Google Maps\, and how your website\, Google Business Profile\, service pages\, and local SEO affect your visibility. \nWe’ll discuss how to show up for searches related to your specialties\, such as anxiety therapy\, couples counseling\, trauma therapy\, or child counseling. \nGet Found in AI Search\nProspective clients are using tools like ChatGPT and other AI search experiences to research therapy options. We’ll explain how to make your practice’s specialties\, clinician profiles\, locations\, and services easier to understand across traditional and AI search. \nTurn More Website Visitors Into Appointments\nGetting traffic is only part of the process. We’ll break down the prospective client journey: \nSearches for Help → Finds Your Practice → Visits Your Website → Reaches Out → Books → Attends → Begins Care \nLearn where inquiries are commonly lost and how to make contacting your practice feel simple\, clear\, and welcoming. \nBuild a Website That Earns Trust and Handles Inquiries Carefully\nYour website should help visitors understand who you serve\, what to expect\, and how to take the next step. It also needs a thoughtful approach to the information people share. \nWe’ll cover: \n\nClear specialty and clinician pages\nConsultation and intake calls to action\nContact forms that ask only for appropriate information\nScheduling and inquiry workflows\nQuestions to ask about website tools\, analytics\, and tracking\n\nUse a CRM to Keep Inquiries Organized\nA CRM can help your team respond promptly and see which prospective clients still need a follow-up. For a counseling practice\, the setup and use of that system matter as much as its features. \nWe’ll discuss how to evaluate a CRM for handling sensitive information\, including vendor agreements\, access permissions\, connected tools\, and the way information moves between forms\, messages\, and your team. \nUse AI Chat and Voice With Appropriate Boundaries\nSee how chat and voice tools can help answer general questions and capture inquiries when your team is busy or the office is closed. \nWe’ll discuss how to use these tools to provide basic practice information\, help visitors request an appointment\, and route questions to a person when clinical judgment\, urgent support\, or sensitive details are involved. \nImprove Communications and Follow-Up\nWe’ll show how a thoughtful workflow can help your practice respond without relying on someone to remember every message: \nNew Inquiry Follow-Up\nRespond when someone reaches out but has not scheduled. \nAppointment Confirmations and Reminders\nKeep clients informed about their upcoming appointments through appropriate channels. \nMissed Call Follow-Up\nGive callers a clear way to reconnect when your team cannot answer. \nReferral Follow-Up\nTrack inquiries from physicians\, schools\, and other referral sources. \nCareful Marketing Communications\nUnderstand why newsletters\, promotions\, testimonials\, and outreach to current or former clients may require a different review from routine appointment communications. \nBuild a Modern Counseling Practice Growth System\nGET FOUND\nGoogle + Google Maps + SEO + AI Search \n↓ \nBUILD TRUST\nWebsite + Specialty Pages + Clinician Profiles \n↓ \nCAPTURE INQUIRIES\nPhone + Forms + Appropriate Chat \n↓ \nBOOK\nConsultation Requests + Scheduling \n↓ \nFOLLOW UP\nMissed Calls + Unscheduled Inquiries + Reminders \n↓ \nPROTECT PRIVACY\nThoughtful Workflows + Vendor Review + Team Access Controls \nMake Privacy Part of Your Marketing System\nA counseling practice may use several connected tools: a website\, forms\, analytics\, advertising platforms\, CRM\, email\, SMS\, scheduling\, live chat\, and AI. We’ll discuss how to review the full path information takes through those tools. \nWe’ll cover questions to ask about protected health information\, Business Associate Agreements where applicable\, website tracking\, permissions\, and the difference between routine client communications and marketing messages. \nThis training is educational and is not legal or compliance advice. No software purchase alone makes a practice HIPAA compliant; the vendor\, configuration\, connected tools\, and actual workflow all need to be evaluated. \nBonus: Complimentary Counseling Practice Growth & Automation Review\nAt the end of the training\, participating practices can request a complimentary review of their current system. \nWe’ll look at areas such as: \nGoogle Visibility • AI Search Visibility • Website Clarity • Inquiry Conversion • Booking • Missed Calls • CRM Follow-Up • Communication Workflows • Privacy Considerations \nWe’ll identify where prospective clients may be dropping off and what we’d prioritize improving. \nWho Should Attend?\nThis training is designed for LPCs\, LMFTs\, LCSWs\, psychologists\, solo practitioners\, group practice owners\, practice managers\, and counseling teams who want to reach more of the right prospective clients and improve how inquiries are handled. \nAbout JP Marketing\nJP Marketing has worked with 50+ clinics\, helping practices improve their online visibility\, generate inquiries\, and connect prospective clients with their teams. \nTuesday\, October 20 or Thursday\, October 22 at 1:00 PM Central
URL:https://jpmarketing.co/event/how-counseling-practices-can-get-more-clients-book-more-appointments-in-2026/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261022T130000
DTEND;TZID=America/Chicago:20261022T140000
DTSTAMP:20260927T194939Z
CREATED:20260927T194424Z
LAST-MODIFIED:20260927T194939Z
UID:19420-1792674000-1792677600@jpmarketing.co
SUMMARY:How Counseling Practices Can Get More Clients & Book More Appointments in 2026
DESCRIPTION:Free Live Training for Therapists & Private Practice Owners\nLearn how to get found by more prospective clients\, turn inquiries into appointments\, and use websites\, CRM tools\, and automation with client privacy in mind. \nChoose Your Live Session\nTuesday\, October 20 at 1:00 PM Central \nOR \nThursday\, October 22 at 1:00 PM Central \n\n\n \nFree Online Training • Counseling Practices Only • Live Q&A \nWhat You’ll Learn\nGet Found on Google\nLearn how prospective clients find counselors through Google Search and Google Maps\, and how your website\, Google Business Profile\, service pages\, and local SEO affect your visibility. \nWe’ll discuss how to show up for searches related to your specialties\, such as anxiety therapy\, couples counseling\, trauma therapy\, or child counseling. \nGet Found in AI Search\nProspective clients are using tools like ChatGPT and other AI search experiences to research therapy options. We’ll explain how to make your practice’s specialties\, clinician profiles\, locations\, and services easier to understand across traditional and AI search. \nTurn More Website Visitors Into Appointments\nGetting traffic is only part of the process. We’ll break down the prospective client journey: \nSearches for Help → Finds Your Practice → Visits Your Website → Reaches Out → Books → Attends → Begins Care \nLearn where inquiries are commonly lost and how to make contacting your practice feel simple\, clear\, and welcoming. \nBuild a Website That Earns Trust and Handles Inquiries Carefully\nYour website should help visitors understand who you serve\, what to expect\, and how to take the next step. It also needs a thoughtful approach to the information people share. \nWe’ll cover: \n\nClear specialty and clinician pages\nConsultation and intake calls to action\nContact forms that ask only for appropriate information\nScheduling and inquiry workflows\nQuestions to ask about website tools\, analytics\, and tracking\n\nUse a CRM to Keep Inquiries Organized\nA CRM can help your team respond promptly and see which prospective clients still need a follow-up. For a counseling practice\, the setup and use of that system matter as much as its features. \nWe’ll discuss how to evaluate a CRM for handling sensitive information\, including vendor agreements\, access permissions\, connected tools\, and the way information moves between forms\, messages\, and your team. \nUse AI Chat and Voice With Appropriate Boundaries\nSee how chat and voice tools can help answer general questions and capture inquiries when your team is busy or the office is closed. \nWe’ll discuss how to use these tools to provide basic practice information\, help visitors request an appointment\, and route questions to a person when clinical judgment\, urgent support\, or sensitive details are involved. \nImprove Communications and Follow-Up\nWe’ll show how a thoughtful workflow can help your practice respond without relying on someone to remember every message: \nNew Inquiry Follow-Up\nRespond when someone reaches out but has not scheduled. \nAppointment Confirmations and Reminders\nKeep clients informed about their upcoming appointments through appropriate channels. \nMissed Call Follow-Up\nGive callers a clear way to reconnect when your team cannot answer. \nReferral Follow-Up\nTrack inquiries from physicians\, schools\, and other referral sources. \nCareful Marketing Communications\nUnderstand why newsletters\, promotions\, testimonials\, and outreach to current or former clients may require a different review from routine appointment communications. \nBuild a Modern Counseling Practice Growth System\nGET FOUND\nGoogle + Google Maps + SEO + AI Search \n↓ \nBUILD TRUST\nWebsite + Specialty Pages + Clinician Profiles \n↓ \nCAPTURE INQUIRIES\nPhone + Forms + Appropriate Chat \n↓ \nBOOK\nConsultation Requests + Scheduling \n↓ \nFOLLOW UP\nMissed Calls + Unscheduled Inquiries + Reminders \n↓ \nPROTECT PRIVACY\nThoughtful Workflows + Vendor Review + Team Access Controls \nMake Privacy Part of Your Marketing System\nA counseling practice may use several connected tools: a website\, forms\, analytics\, advertising platforms\, CRM\, email\, SMS\, scheduling\, live chat\, and AI. We’ll discuss how to review the full path information takes through those tools. \nWe’ll cover questions to ask about protected health information\, Business Associate Agreements where applicable\, website tracking\, permissions\, and the difference between routine client communications and marketing messages. \nThis training is educational and is not legal or compliance advice. No software purchase alone makes a practice HIPAA compliant; the vendor\, configuration\, connected tools\, and actual workflow all need to be evaluated. \nBonus: Complimentary Counseling Practice Growth & Automation Review\nAt the end of the training\, participating practices can request a complimentary review of their current system. \nWe’ll look at areas such as: \nGoogle Visibility • AI Search Visibility • Website Clarity • Inquiry Conversion • Booking • Missed Calls • CRM Follow-Up • Communication Workflows • Privacy Considerations \nWe’ll identify where prospective clients may be dropping off and what we’d prioritize improving. \nWho Should Attend?\nThis training is designed for LPCs\, LMFTs\, LCSWs\, psychologists\, solo practitioners\, group practice owners\, practice managers\, and counseling teams who want to reach more of the right prospective clients and improve how inquiries are handled. \nAbout JP Marketing\nJP Marketing has worked with 50+ clinics\, helping practices improve their online visibility\, generate inquiries\, and connect prospective clients with their teams. \nTuesday\, October 20 or Thursday\, October 22 at 1:00 PM Central
URL:https://jpmarketing.co/event/how-counseling-practices-can-get-more-clients-book-more-appointments-in-2026-2/
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