With the advancement of technology, customers today have a number of ways to reach out to you.
Although SEO continues to be an evolving practicewhich has to be employed by webmasters to survive the online world, there are some basic distinctions between local SEO and organic (traditional) SEO.
Organic SEO is a marketing practice that is employed by websites. It involves optimizing your website to make it search-engine friendly and get it ranked for relevant keywords. This website can be a full-fledged Internet-based business which may or may not have a geographical location, but it is generally not associated with a brick and mortar business. The people who employ Organic SEO to improve their rankings and increasing their traffic are primarily Internet marketers, bloggers, affiliate marketers, and internet-based businesses. Although Organic SEO may be influenced by location, but it is not attached to any brick and mortar business.
Local SEO on the other hand, has a geographical component which organic SEO as mentioned earlier does not necessarily have. Local SEO is the practice of building relevantsignals of relevance around a specific location.
The local results are usually characterised with customer ratings, reviews and other information about the business including directions to their place, address, phone numbers and hours of operations, etc.To put it simply, the results are displayed by the search engines based on geographically related keywords used in the search query. If you have a local business, this is the place whereyou should be. For Local SEO, search engines are seeking out relevant and trusted location.In other words, you can say that in Local SEO, search engines rank and favour the websites that have relevant and trusted locations.
Which is the best for your business?
Businesses employing Organic SEO generally aims to rank for specific keywords and trusted content. On the other hand, businesses employing Local SEO aim to rank for particular location tied to their business. The nature and kind of business you have determines whether you prefer to employ Organic SEO or Local SEO as both of them have their own merits. You would like to go for Organic SEO if your customers are not tied for a specific location.Alternatively, if you have a business that provides its services or sells its products in a particular geographical area only, then Local SEO is the thing for you.