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What are press releases?

A press release is a brief document intended for distribution in online media. The goal of this material is to entice journalists to mention the event, the firm, or its products in credible news outlets.

Benefits of PR for SEO

Good press releases are frequently published on news sites, where not only is your business promoted, but your SEO is also improved. When a respectable site or news platform publishes your announcement, you have access to press release backlinks, which are links from one website to a page on another website. These links can be followed by news sites, which will take them to your own website. By producing a newsworthy press release, you increase the likelihood of it getting published. When it is picked up by the media, it generates more visitors to your website, which improves SEO.


The most typical type of press release is for broad news. The goal of these press releases is to get media attention. Press release SEO seeks to improve the search engine rating of the company being promoted.


If it’s not trustworthy, it won’t be picked up, much as when you pitch a press release. Quality content is king in the world of SEO, and search engines are likely to regard press releases that lack editorial credibility negative.


This sort of press release is an excellent approach to inform the media about what the company is up to outside of its normal activities. Such events are frequently planned as community meetings or fundraisers, making it easy for the media to attend without a specific invitation.


These announcements are excellent for distribution via SEO press releases. Before launching a new firm on the market, it is generally presented to the media, consumers, and other competitive enterprises in the same industry.

FAQ about Press Releases

When should you do a press release?

The optimum time to send a press release is between 10 a.m. and 2 p.m., when editors open around one-third of all emails. Early mornings are less effective: between 6 and 10 a.m., open rates decrease to 20.5 percent.

Do press releases still work for SEO?

Press releases are beneficial for SEO and will continue to be so for many years to come, as long as you don’t distribute them to as many websites as possible. Although they aren’t as popular in the SEO world as they once were, a single press release may yield huge returns if done correctly.