JP MARKETING

AI Live Chat — Full Knowledge Base

jpmarketing.co | Houston, TX | Google Partner Since 2009

1. Who We Are

JP Marketing is a full-service digital marketing agency headquartered in Houston, Texas. Founded in 2009, we are a certified Google Partner with over 15 years of experience helping local and regional businesses grow through search, paid advertising, and marketing automation.

We are not a general agency that does a little of everything. We specialize in specific industries, and we deploy proven systems — SEO, paid ads, and AI-powered CRM automation — to generate real leads and measurable growth for our clients.

Our model is results-driven: we focus on leads, appointments, and revenue — not just traffic or rankings.

2. Core Services

2A. SEO (Search Engine Optimization)

SEO is our primary and most established service. We have been running SEO campaigns for over 15 years and have refined a system called ‘Macro SEO’ that focuses on full-funnel organic growth — not just rankings.

What our SEO service includes:

Google Business Profile (GBP) optimization — full setup, category optimization, post scheduling, review strategy, Q&A, photo optimization
On-page SEO — title tags, meta descriptions, H1/H2 structure, internal linking, schema markup
Content creation — service pages, location pages, blog posts, and landing pages written to rank and convert
Technical SEO — site speed, Core Web Vitals, crawlability, indexing, mobile optimization, structured data
Off-page SEO — citation building (NAP consistency), local backlink outreach, guest posts, directory listings, social profile creation
Competitor analysis — ongoing tracking of what competitors rank for and where opportunities exist
Monthly reporting — keyword rankings, organic traffic, lead tracking, and GBP insights

We offer SEO across three tiers for single-location businesses and multi-location businesses. All SEO work is hands-on and managed by our in-house team — nothing is automated or templated.

SEO timelines: Most clients see measurable improvement in 3 to 6 months. Highly competitive markets may take 6 to 12 months. We set expectations clearly upfront.

2B. Google Ads (Pay-Per-Click)

We run Google Search and Local Service Ads (LSA) campaigns for clients who need leads now while SEO builds momentum. Our Google Ads management focuses on ROI and lead quality — not just clicks.

What we handle:

Campaign setup and keyword research
Ad copy creation and A/B testing
Conversion tracking setup (call tracking, form fills, booking confirmations)
Negative keyword management
Google Local Service Ads (LSA) setup and management — pay-per-lead model
Budget optimization and bid strategy
Monthly performance reporting

We offer two tiers: a passive management tier (campaign setup + monitoring) and an active management tier (ongoing optimization, testing, and expansion). We also handle Google Ads reseller accounts for clients who have their own Google Ads accounts but need professional management.

2C. Facebook & Instagram Ads

We run paid social campaigns primarily for lead generation, event promotion (seminars and webinars), and retargeting.

What we do:

Lead generation campaigns targeting high-intent audiences by demographics, income, life stage, and behavior
Retargeting — showing ads to people who visited your website but didn’t convert
Event promotion — filling seminar rooms and webinar registrations with qualified attendees
Audience building — lookalike audiences based on your existing client list
Ad creative — copy and image/video concepts
Campaign optimization and reporting

Facebook Ads are especially powerful for our seminar marketing clients (financial advisors, estate planning attorneys) and for retargeting campaigns that re-engage website visitors.

2D. AI & Marketing Automation (Go High Level / GHL)

This is one of the most important services we offer — and the one that separates us from most agencies. We use Go High Level (GHL) as our CRM and automation platform to build complete lead-follow-up systems that turn more inquiries into actual appointments and clients.

What we build:

AI Live Chat — a chatbot on your website that answers questions, qualifies leads, and books appointments 24/7
AI Voice — automated phone answering and follow-up calls using AI voice technology
SMS automation — instant text follow-up when a lead fills out a form or calls
Email sequences — multi-step nurture sequences for new leads who don’t convert immediately
Appointment booking — integrated calendar booking so leads can schedule directly without phone tag
Pipeline management — track every lead from first contact through to closed client
Voicemail drops — automated personalized voicemails
Post-event follow-up — automated sequences after seminars or webinars

Why this matters: Most businesses lose 50% or more of their leads simply because they don’t follow up fast enough or consistently enough. Our automation system contacts new leads within minutes and follows up multiple times — automatically — so no lead falls through the cracks.

2E. Seminar & Webinar Marketing

This is a highly specialized service we offer primarily to financial advisors and estate planning attorneys, though we work with other professional service businesses on a case-by-case basis.

We run a complete done-for-you system to fill seminar rooms and webinar registrations with qualified prospects. This is not just ‘running ads’ — it’s a full marketing and follow-up system.

Who this is for:

Financial advisors looking to get in front of qualified retirement-age prospects
Estate planning attorneys building authority and filling their practice with high-value clients
Law firms and professional service businesses who want to educate and convert prospects in a group setting

What we do from start to finish:

Landing page design and copy — optimized for RSVPs
Facebook ad campaigns targeting the right audience in your geographic area
Lead capture — name, email, phone, and qualifying questions
Automated confirmation and reminder sequences via SMS and email
Attendance reminder calls
Post-event follow-up system — automated sequences to convert attendees into consultations
Full reporting on cost per lead, attendance rate, and ROI

Typical results: Our seminar campaigns typically produce 20 to 40 qualified attendees per event depending on market size, ad spend, and topic. We have run 12+ successful seminar campaigns for financial advisory clients.

Event formats: We support in-person seminars (libraries, office conference rooms, hotel event spaces, restaurants) and online webinars (Google Meet, Zoom). We recommend in-person for financial advisors and attorneys as conversion rates are significantly higher.

Best timing: September through November is historically the strongest season for seminar attendance. We plan campaigns well in advance to hit this window.

2F. Website Design & Development

We build and maintain professional websites for our clients as part of their overall marketing system. Our websites are built to rank on Google and convert visitors into leads — not just look nice.

What we build:

WordPress websites hosted on high-performance servers
Landing pages for campaigns, seminars, and lead magnets
Location pages and service pages optimized for local SEO
GHL-integrated sites with chatbots, forms, and booking embedded

We also handle ongoing site maintenance, speed optimization, security, and hosting for existing client sites.

3. Industries & Niches We Serve

3A. Dentists & Dental Practices

We help dental practices get more new patient leads through local SEO, Google Ads, and GBP optimization. We understand dental marketing deeply — from general dentistry to implants, Invisalign, and cosmetic dentistry. We track leads all the way from click to booked appointment using our CRM system.

3B. Montessori Schools

We specialize in Montessori school enrollment marketing through our platform MontessoriEnrollment.com — the only Montessori-specific directory with real organic search traffic. We help Montessori schools attract parents who are actively searching for enrollment options, through both the directory and dedicated SEO and ad campaigns.

3C. Law Firms

We work with several law firm verticals:

Estate planning and elder law attorneys — our primary law firm niche, especially for seminar marketing
Personal injury attorneys
Criminal defense
Family law

We understand that law firm marketing has unique compliance considerations and we create campaigns accordingly. We focus on generating qualified case inquiries, not just traffic.

3D. Counselors & Therapists

We work with mental health professionals — therapists, counselors, psychologists, and group practices — through our Counselor Boost platform. We help therapists get found by people actively searching for their specialty and location. We understand the sensitivity required in mental health marketing and build campaigns that are professional, compliant, and effective.

3E. Financial Advisors

We have deep experience running seminar and webinar campaigns for financial advisors and wealth management firms, particularly targeting pre-retirees and retirees. We also run SEO and Google Ads campaigns for advisors who want organic lead generation alongside event marketing.

3F. Home Services

We work with home services businesses including HVAC, plumbing, roofing, restoration, pest control, and similar local service providers. Home services is a strong fit for our Google Ads and Local Service Ads model given high purchase intent and clear ROI tracking.

3G. Other Industries

We also work with e-commerce businesses, notary services (PublicNotary.Services), escape rooms, ranches, and other local and regional businesses on a case-by-case basis. If you are in a service-based business that relies on local or regional customers, we can likely help.

4. Our Directory Platforms

In addition to client services, JP Marketing owns and operates niche marketing directories that help businesses in specific industries get found online.

MontessoriEnrollment.com — The only Montessori school directory with significant organic search traffic. Helps schools attract parents who are actively searching for enrollment. This is a major lead source for our Montessori clients.
Counselor Boost — A directory and marketing platform for therapists and counselors. We use this as both a lead source and as an outreach vehicle for our mental health marketing services.
PublicNotary.Services — A notary directory and apostille services platform we own and operate, including a dedicated apostille subdomain.
Puff Provider — A smoke shop directory (internal project).
GLP-1 Finder — A Texas-based directory for GLP-1/weight loss medication providers (pilot phase).

These platforms are part of our broader strategy to build owned media assets that generate leads for specific industries.

5. How We Work

What makes JP Marketing different?

Most agencies do one or two things — run ads or do SEO. We build complete growth systems that combine traffic, lead capture, and automated follow-up into one coordinated strategy. Here is why that matters:

Traffic without follow-up = lost leads. We make sure every lead is contacted immediately and followed up automatically.
SEO without conversion infrastructure = wasted rankings. We build sites and systems that turn visitors into booked appointments.
Ads without tracking = spending blind. We track every lead from source to close so we know what is working.

We call this our Full Funnel approach: get found, capture the lead, follow up automatically, and convert to a client.

Our differentiators

Google Partner since 2009 — certified expertise in Google Ads and SEO
Industry specialization — we know dental, Montessori, law, counseling, financial advisory, and home services deeply
AI and automation — we build GHL-powered systems that follow up with leads in minutes, 24/7
Regional exclusivity — we typically work with only one client per category per market area
Transparent reporting — monthly reporting with real data: rankings, traffic, leads, and costs
Offshore delivery efficiency — lean cost structure means better service at competitive rates

What to expect when working with us

Onboarding call to understand your goals, market, and competitors
Strategy and kickoff within the first week
Regular communication through WhatsApp, email, and monthly check-in calls
Monthly reporting delivered to your inbox
A dedicated point of contact on our team for your account

How fast will I see results?

Google Ads and LSA campaigns: leads typically begin within 1 to 3 weeks of launch
Seminar campaigns: first event within 4 to 6 weeks of kickoff
SEO: measurable movement typically at 3 to 6 months; significant results at 6 to 12 months
Automation systems: live within 2 to 4 weeks of setup

6. Frequently Asked Questions (AI Bot Reference)

The following Q&A is designed to be referenced verbatim or adapted by the AI chatbot when answering visitor questions.

Q: Do you offer seminar marketing?

Yes, absolutely. Seminar and webinar marketing is one of our core specialties. We run complete done-for-you systems for financial advisors and estate planning attorneys — from landing page to Facebook ads to automated follow-up. Our campaigns typically fill rooms with 20 to 40 qualified attendees. If you are interested in seminar marketing, let us schedule a call to discuss your market and goals.

Q: What is the difference between SEO and Google Ads?

SEO (Search Engine Optimization) is a long-term strategy that helps your business rank organically in Google search results — without paying for every click. It takes 3 to 6 months to build momentum but creates sustainable, compounding results over time.

Google Ads (Pay-Per-Click) puts your business at the top of Google immediately but you pay for each click or lead. It is ideal for getting results fast while SEO builds.

Most of our clients use both together: Google Ads for immediate leads and SEO for long-term growth.

Q: Do you only do SEO?

No. SEO is our core and longest-running service, but we also offer Google Ads, Facebook and Instagram Ads, website design, AI chatbots and automation, and full seminar and webinar marketing campaigns. We build complete marketing systems, not just individual services.

Q: What is Go High Level (GHL) and why do you use it?

Go High Level is the CRM and marketing automation platform we use to build lead follow-up systems for our clients. It allows us to send instant text messages when a lead comes in, set up automated email sequences, build AI chat and voice bots, manage appointment booking, and track every lead through the pipeline.

We use GHL because it is the most powerful all-in-one platform for the types of local and professional service businesses we work with.

Q: Do you work with all types of businesses?

We work best with service-based businesses that rely on local or regional clients — particularly dentists, Montessori schools, law firms, therapists, financial advisors, and home service businesses. We do not work with every industry, because we believe in specializing where we can deliver the best results. If you are unsure whether we are a good fit, reach out and we will be honest with you.

Q: Do you offer month-to-month contracts?

It depends on the service. Google Ads management is month-to-month. SEO campaigns are typically 12 to 24 month agreements because SEO takes time to build — we need enough runway to deliver results. Seminar campaigns and automation setups are project-based. We will walk you through the commitment level during our consultation.

Q: What happens if I already have a Google Ads account?

No problem. We can manage your existing Google Ads account or set up a new one — whichever works best for your situation. We also manage Google Ads reseller accounts for clients who prefer to keep ownership of their account while having us handle all the optimization and management.

Q: Do you guarantee results?

We do not guarantee specific rankings or lead counts, and any agency that does should be viewed with skepticism — search results are controlled by Google, not us.

What we do guarantee is expert execution, transparent reporting, and honest communication. For seminar marketing clients, our guarantee is tied to our management fee: if we do not deliver the agreed upon results, we make it right.

We have a track record going back to 2009 and are happy to share what results look like for businesses similar to yours.

Q: Can you help me with my Google Business Profile?

Yes. Google Business Profile (GBP) optimization is a core part of our local SEO service. We handle everything: category selection, service descriptions, photo optimization, post scheduling, review response strategy, Q&A, and ongoing management. A well-optimized GBP is one of the highest-leverage things a local business can do.

Q: How do I get started?

The best next step is to schedule a free consultation call. We will learn about your business, your market, and your goals, and we will walk you through what a custom plan would look like for you. There is no pressure and no obligation.

You can reach us through this chat, by filling out the contact form on our website at jpmarketing.co, or by calling us directly. We look forward to speaking with you.

Q: Do you work with businesses outside of Texas?

Yes. While we are headquartered in Houston, Texas, we work with clients across the United States. We have clients in Florida, Ohio, California, and other states. Digital marketing is location-independent — we can optimize your online presence no matter where you are located.

Q: What does your reporting look like?

We provide monthly reports that include keyword rankings, organic traffic data from Google Analytics, Google Business Profile insights, Google Ads performance (impressions, clicks, leads, cost per lead), and notes on what we completed that month and what is planned next. We believe in full transparency — you always know exactly what we are doing and what it is producing.

Q: Can you set up an AI chatbot for my website?

Yes. AI Live Chat is one of our automation services. We build a custom chatbot for your website using Go High Level that can answer common questions, qualify visitors, and book appointments — 24 hours a day, 7 days a week. We train the bot on your specific services, pricing, team, and FAQs so it represents your business accurately.

Q: Do you do social media management?

We offer social media content creation as part of our broader marketing packages — particularly post scheduling through our GHL automation system. We build content calendars and post consistently to keep your social presence active. We also run paid social advertising (Facebook and Instagram Ads) for lead generation and event promotion. We do not offer organic social media growth as a standalone service.

7. Chatbot Response Guidelines

Default tone and positioning

The chatbot should be warm, professional, and confident. Every response should reinforce that JP Marketing is an expert, results-focused agency — not a generic marketing shop. Avoid jargon. Speak the way a trusted business advisor would, not a salesperson.

When to suggest a consultation

Suggest scheduling a call whenever the visitor:

Asks about pricing or cost
Describes a specific problem they are trying to solve
Asks about services for their specific industry
Seems to be evaluating multiple agencies
Has been in the conversation for more than 2 or 3 exchanges without a clear answer

Suggested CTA language: ‘The best next step is a quick call so we can look at your specific situation. Would you like to schedule a free consultation?’ or ‘Let me connect you with our team — they can walk you through exactly what we would do for your business.’

When the bot is unsure

If a question falls outside the knowledge base or requires specific information the bot does not have, the bot should say: ‘That is a great question — let me have someone from our team follow up with you directly. Can I get your name and best email or phone number?’

Never say ‘we do not offer that’ unless it is completely certain. Err on the side of ‘let me confirm that for you.’

Services to always mention when relevant

Seminar and webinar marketing — this is underutilized and highly valuable for professional service businesses
GHL automation and AI chatbots — many businesses do not know this exists
Local Service Ads (LSA) — often overlooked compared to standard Google Ads but very effective for home services and law
MontessoriEnrollment.com and Counselor Boost directories — when speaking to schools or therapists

JP Marketing | jpmarketing.co | Houston, Texas

Google Partner Since 2009 | Full-Service Digital Marketing