We manage Google Ads campaigns built to convert — using AI-powered optimization, A/B testing, retargeting funnels, and direct CRM integration to drive down your cost per conversion month over month.
How We Think About Ads
Most agencies set up a campaign and let it run. We build an active funnel — from the moment someone sees your ad to the moment they book, call, or buy.
That means your ad copy, landing page, retargeting sequence, automation follow-up, and CRM pipeline all work together. And our AI monitors every signal — click-through rate, conversion rate, cost per click, cost per lead — to continuously tighten the system and reduce your cost per conversion over time.
← Click any funnel stage to see how we optimize it
What We Handle
From campaign architecture to bid strategy to ad copy — our certified team manages every layer so you can focus on running your business.
We structure your campaigns by service, location, and intent — so every dollar is targeted exactly where it's most likely to convert.
We build keyword lists around buyer intent — targeting high-converting terms and systematically eliminating wasted spend with negative keywords.
We choose the right bid strategy for your goals — maximizing conversions, targeting ROAS, or controlling CPA — and adjust as performance data comes in.
LSA campaigns put your business at the very top of Google — above regular ads — with Google's "verified" badge and pay-per-lead pricing.
We continuously test ad copy, headlines, CTAs, and landing page elements — with every test designed to find the combination that converts at the highest rate.
Our AI analyzes performance signals across every dimension — time of day, device, audience, keyword — to automatically shift budget toward what's converting.
Our core KPI isn't clicks or impressions — it's your cost per conversion. Every optimization we make is measured against how it impacts your actual acquisition cost.
We recommend retargeting for every active campaign — reaching visitors who didn't convert the first time with tailored messaging across Google Display and YouTube.
Every headline, description, and CTA is written to match search intent — with social proof, urgency, and objection handling built in from the start.
We build out every relevant extension — sitelinks, callouts, structured snippets, call extensions, location extensions — to maximize your ad's real estate on the page.
A great ad going to a poor landing page wastes every dollar. We audit and provide detailed landing page recommendations to maximize post-click conversion.
For retargeting and awareness campaigns, we develop display ad creative in all Google-required sizes — designed to capture attention and drive return visits.
We install and verify full conversion tracking — calls, form fills, purchases, appointments — so every dollar of spend is tied to a measurable outcome.
We connect your Google Ads campaigns directly to your CRM so leads flow in automatically, follow-up fires immediately, and you can track deals back to the exact keyword that generated them.
Our AI doesn't just report what happened — it identifies why, flags anomalies, surfaces opportunities, and recommends next actions based on your performance data.
Every active campaign client receives weekly performance reports and check-ins — we don't wait for monthly reviews to make decisions.
AI-Powered Performance
Every Google Ads campaign generates thousands of data points a week. Our AI analyzes all of it — identifying patterns, flagging inefficiencies, and surfacing opportunities your competitors won't see until it's too late.
AI monitors your CPC, CTR, and conversion rate simultaneously — and flags the exact keywords, times, and devices where you're overpaying for underperforming clicks.
We use AI to continuously surface new high-intent keywords your competitors are missing — and negative keywords bleeding your budget on irrelevant traffic.
If your cost per lead spikes, your CTR drops, or a campaign suddenly stops converting — our AI catches it immediately, not at the end of the month.
AI models predict which campaigns, ad groups, and keywords will generate the best return this week — so your budget shifts to where it will work hardest.
| Keyword | Clicks | CPL | AI Signal |
|---|---|---|---|
| pediatric dentist dallas | 210 | $18.40 | ↑ Scale |
| kids dentist near me | 184 | $22.10 | ↑ Scale |
| emergency dentist open now | 97 | $41.20 | ⚠ Review |
| dentist accepts medicaid | 63 | $68.50 | ✕ Pause |
Retargeting Strategy
That's why we build retargeting into every active campaign. When someone clicks your ad and doesn't convert, we stay in front of them — with the right message at the right time — until they do.
Combined with our AI automation systems, retargeting becomes a full follow-up machine: display ads, email sequences, SMS follow-up, and voicemail drops all working together to bring leads back and close them.
They land on your optimized page, browse, but don't convert. A retargeting pixel fires and they're added to your audience.
Google Ads + GA4 pixelWithin hours, they start seeing your brand across Google Display Network, YouTube, and Gmail — with messaging tailored to what they viewed.
Google Display · YouTubeThe moment a form is submitted or a call is tracked, the lead flows directly into your CRM pipeline and automation fires immediately.
Go High Level · CRM syncInstant text, email, and voicemail drop — so no lead goes cold. Our AI systems contact every lead within minutes, 24/7.
AI voice · SMS · EmailStill didn't convert after retargeting? A sequential win-back campaign with a different angle — new offer, testimonial, urgency — runs automatically.
Sequential messaging · A/B testedCRM Integration
We connect your Google Ads account directly to your CRM — so every lead that comes through is automatically captured, tagged with the keyword that generated it, and handed off to your sales process without anyone lifting a finger.
Using Go High Level and our AI automation stack, we build the follow-up sequence for you: instant confirmation text, email drip, appointment booking, reminder sequences, and re-engagement — all automated, all tracked back to your ad spend.
Keyword: "dentist dallas" · Cost: $3.20 · Device: Mobile
Form submitted or call tracked · Timestamp recorded
Lead tagged · Source, keyword, campaign logged · Stage: New Lead
SMS + Email + Voicemail drop · Appointment booking link sent
Revenue tracked back to keyword · ROAS calculated automatically
How We Launch
We move fast — but we don't cut corners on setup. Here's how a new Google Ads engagement works.
We audit your current campaigns (if any), your competitors, your market, and your offer — to understand what's working, what's wasted, and what the fastest path to conversions looks like.
We architect your campaigns from scratch — keyword structure, ad groups, copy, extensions, bid strategy, and tracking all set up before a single dollar is spent.
We launch and collect 2–3 weeks of performance data — establishing your baseline CPC, CTR, and conversion rate before making significant optimization moves.
Every week we review performance, run A/B tests, adjust bids and budgets, prune negative keywords, and update ad copy based on what the data shows.
As your cost per conversion drops, we scale spend toward your highest-converting campaigns, add retargeting layers, and expand into new audiences and keywords.
Active Campaign Management
Every JP Marketing Google Ads client is an active campaign — meaning weekly eyes on your data, weekly reporting, and decisions made every week — not every month.
Every active campaign client receives a weekly performance summary covering impressions, clicks, conversions, cost per lead, and ROAS — with action items for the coming week.
All active campaign clients get access to a custom reporting dashboard showing live campaign data — so you can check performance anytime, not just when we send a report.
Our AI doesn't just pull numbers — it interprets them. Every week you get flagged anomalies, identified opportunities, and specific recommendations for what to change next.
If your cost per lead spikes, your Quality Score drops, or a campaign suddenly stops converting — we get alerted immediately and act before the week is over.
Beyond the reports, we schedule regular check-ins to walk through performance, answer questions, and plan next steps together — you're never left wondering what's happening.
Every month we step back from the weekly optimizations to review the bigger picture — are we heading in the right direction, and is there a new angle or opportunity worth testing?
Results We've Driven
What Clients Say
"JP Marketing has done wonders with SEO and helping to market my counseling business. They provide excellent customer service and are very quick to respond. I would recommend this company!"
"Jamal takes care of everything for our preschool web marketing. The thing I love most about JP Marketing is that he is never complacent, always showing me new available options. Highly recommend JP Marketing!"
"They are so easy to work with, transparent, honest, innovative, and a pleasure to work with. Super grateful to have help like this to help my business grow."
Ad Management Plans
Every plan is customized. Get a free audit and we'll recommend the right structure for your market, your competition level, and your monthly ad budget.
Single-location businesses running their first Google Ads campaign
Businesses ready to scale with full-funnel ad management
Multi-location, franchise, and high-spend campaigns needing maximum performance
No long-term contracts. Minimum recommended ad spend varies by market — ask us what's right for yours.
Get a free audit and we'll show you exactly where your current campaigns are losing money — and how we'd fix it.
Get my free ads audit → See pricing calculator