Google’s most recent algorithm update has officially confirmed something we’ve long understood at JP Marketing: social media plays a significant role in SEO—and now more than ever, it’s a key part of showing up in search results.
What Changed?
While social signals have always had an indirect impact on SEO (through backlinks, engagement, and brand awareness), Google is now taking it a step further. In this new update, they’re pulling content directly from social media platforms—including TikTok, Instagram, and YouTube—into the actual search engine results pages (SERPs).
That means when someone Googles a service or product, they might see short-form videos, Instagram Reels, or YouTube clips directly in the results—before they even click through to a website.
Why This Matters for Local Businesses
This is a major shift for small and local businesses. It means your social media content can now compete directly with websites in search visibility—especially if you’re using video platforms that Google is prioritizing.
At JP Marketing, we’ve always incorporated social posting into our SEO strategies to help build trust and authority with Google. But with this update, we’re now adjusting our internal strategy to give even more weight to platforms like TikTok, Instagram, and YouTube—especially for industries that can benefit from visual storytelling (think dentists, therapists, wellness brands, and educators).
What We’re Doing Differently
As part of our updated SEO approach:
- We’re prioritizing backlinks from high-engagement social media platforms.
- We’re recommending clients focus more heavily on video content—especially on platforms where Google is now pulling results.
- We’re offering video optimization guidance to make sure your uploads are not just creative, but SEO-friendly too.
- And for those who aren’t yet using video, we’re here to help you get started the right way.
How You Can Take Advantage of This Update
- Double down on video: If you’re not on TikTok, YouTube Shorts, or Instagram Reels yet, now’s the time.
- Be consistent: Regular, quality posts build trust with your audience—and with Google.
- Optimize properly: Titles, descriptions, tags, and hashtags still matter.
- Ask us for help: Whether you have a video person already or need support getting started, we can help you get more visibility from what you’re already doing (or should be doing!).
Final Thoughts
Google’s latest update is another sign that SEO isn’t just about websites anymore—it’s about your entire digital presence. And at JP Marketing, we’re staying ahead of the curve to make sure our clients don’t just adapt, but lead.
If you’d like to talk about how this change affects your SEO strategy or want help ramping up your social presence, [contact us here] or just reply to this post.