12-Month SEO Plan for Dentists
Table of Contents
Introduction: What This Guide Covers
Tracking Progress & SEO Tools
Month 1: Build a Strong Website Foundation
Month 2: Google Business Profile (GMB) Optimization
Month 3: Blogging & Content Expansion
Month 4: Building Backlinks & Guest Blogging
Month 5: Advanced Link-Building & Content Promotion
Month 6: Video Marketing & Patient Engagement
Month 7: Email Marketing & Patient Retention Strategies
Month 8: Reputation Management & Online Reviews
Month 9: Influencer Marketing & Local Partnerships
Month 10: Retargeting Ads & Paid Digital Campaigns
Month 11: Community Outreach & Local Sponsorships
Month 12: Annual Review & Planning for the Future
Next Steps: Long-Term SEO & Marketing Strategy
Introduction: What This Guide Covers
This guide is designed for dentists everywhere, but we are using Miami as an example. It provides a step-by-step SEO plan to help your dental practice rank higher on Google, attract more local patients, and increase appointments.
At JP Marketing, we have worked with over 75 dental clinics, developing a proven SEO plan that helps dental clinics get started on their own marketing and grow their online presence.
SEO (Search Engine Optimization) ensures that when someone searches for “dentist near me” or “teeth whitening in [your city],” your practice appears in the top results. By following this guide for just 1 hour per day, you will improve your website, Google Business Profile, and overall online presence.
Tracking Progress
To measure success, track your rankings and traffic using these free tools:
- SEMrush – Find keyword rankings & competitor insights.
- Google Analytics – Track website traffic & user behavior.
- Google Search Console – Monitor search rankings & keyword opportunities.
- Google PageSpeed Insights – Check website speed for better SEO performance.
We also recommend using Google Search Console and Analytics monthly to track your website’s traffic, rankings, and find new keyword opportunities.
Month 1: Build a Strong Website Foundation
Why This Matters
Your website is the core of your online presence. A well-structured, SEO-optimized site helps Google understand your services and rank your pages for searches like “dentist in [City]” or “dental implants in [City].” Each service you provide should have a dedicated page, so potential patients can easily find what they need and book an appointment.
Goal for the Month
- Build a well-structured website.
- Create 15 essential service pages.
- Optimize all pages for SEO and conversions.
- Set up Google tools for tracking performance.
- Start building authority with local directories and social profiles.
✅ Step 1: Create Key Service Pages (1 Per Day)
Each service page should be at least 500-800 words, answer common questions, and include before/after images where applicable.
- Home Page (Target: “Dentist in [City]”) – Describe your practice, top services, patient testimonials, and call-to-action for booking.
- Dental Implants
- Veneers
- Braces & Orthodontics
- Teeth Cleaning & Preventive Care
- Tooth Extractions
- Root Canal Therapy
- Emergency Dental Care
- Teeth Whitening
- Pediatric Dentistry
- Gum Disease Treatment
- Dental Crowns & Bridges
- Sedation Dentistry
- Smile Makeovers
- Invisalign vs. Traditional Braces
How to Optimize Each Service Page
- Title Tags – Example: “Teeth Whitening in Miami – Get a Brighter Smile Today!”
- Meta Description – A short description (160 characters max) with a call-to-action.
- Headings (H1, H2, H3) – Structure content properly.
- Image Alt Text – Example: “Before and after dental implants in Miami.”
- FAQs – Answer common patient concerns (e.g., “How long does teeth whitening last?”).
- Internal Links – Link relevant pages together (e.g., “Veneers” page links to “Teeth Whitening”).
- Call-to-Action (CTA) – Encourage patients to book an appointment.
✅ Step 2: Technical SEO Setup
Ensure your website is fast, secure, and mobile-friendly.
- Set up Google Analytics to track visitors and behavior.
- Set up Google Search Console to monitor search rankings and fix site errors.
- Test page speed with Google PageSpeed Insights and optimize images for faster loading.
- Submit a sitemap to Google Search Console for indexing.
- Ensure your website is mobile-friendly.
- Use HTTPS security (SSL certificate).
✅ Step 3: Submit to Local Directories for Backlinks
Local directories help improve your search rankings and Google Business Profile visibility.
???? Tip: Ensure that your business name, address, and phone number (NAP) match exactly across all listings.
✅ Step 4: Create Social Profiles for Branding & Backlinks
These platforms provide authoritative backlinks and improve brand awareness.
???? Tip: Use your logo as your profile image and include a link to your website in each profile.
✅ Step 5: Publish a Social Blog Post
A social blog post helps drive traffic from social platforms back to your website.
- Topic: “5 Signs You Need a Dental Checkup”
- Where to Post: Pinterest & Quora
- Link Back to: Home Page & Preventive Care Page
???? Tip: Repurpose this post into an Instagram carousel, Twitter thread, or LinkedIn post to increase engagement.
Final Checklist for Month 1
✅ 15 service pages created and optimized. ✅ Website SEO-optimized with Google tools set up. ✅ Local directory submissions completed. ✅ Social profiles created with consistent branding. ✅ Social blog post published linking back to key service pages.
???? By the end of Month 1, your website will be fully optimized and ready for Google indexing.
Next, in Month 2, we will optimize Google Business Profile (GMB), build local citations, and start collecting reviews to boost local rankings! ????
Month 2: Google Business Profile (GMB) Optimization
Why This Matters
Google Business Profile (GMB) is one of the most important tools for local SEO. When potential patients search for “dentist near me,” the GMB listing often appears before website results. Optimizing your profile will help increase visibility, generate calls, and drive traffic to your website.
Goal for the Month
- Set up and optimize your Google Business Profile (GMB).
- Ensure business name, address, and phone number (NAP) consistency across all directories.
- Start posting weekly updates and collecting patient reviews.
- Submit to additional local directories.
- Create more social profiles for credibility and backlinks.
- Publish a social blog post linking to a key service page.
✅ Step 1: Claim & Optimize Google Business Profile
- Claim & verify your GMB listing at Google Business Profile.
- Ensure your Name, Address, and Phone Number (NAP) are accurate and match your website and directory listings.
- Select the correct categories (e.g., “Dentist,” “Cosmetic Dentist,” “Emergency Dental Service”).
- Add a detailed business description including your city and main services.
- Upload high-quality images of your clinic, staff, and treatments.
- Add your business hours, including holiday hours.
- Enable appointment booking & messaging so patients can easily schedule visits.
- Create a FAQ section answering common patient questions.
✅ Step 2: Post Weekly Google Business Updates
Keeping your GMB active with fresh updates helps boost engagement and improves local search rankings.
Weekly GMB Post Ideas:
- Promotional Offer – “Teeth Whitening Special – Get 20% Off This Month!” (Link to Teeth Whitening Page)
- Meet the Team – Introduce a staff member and share their expertise. (Link to About Page)
- Educational Post – “How Often Should You Visit the Dentist?” (Link to Preventive Care Page)
- Emergency Care Tip – “What to Do If You Have a Dental Emergency” (Link to Emergency Dental Care Page)
???? Tip: Use real images instead of stock photos to increase credibility.
✅ Step 3: Collect & Respond to Google Reviews
Google reviews boost credibility and local rankings. The more reviews you have, the more trustworthy your business appears.
- Ask 5 patients per week for a Google review.
- Send review requests via email, SMS, or QR codes in your office.
- Respond to every review, thanking the patient and mentioning your services.
- Example Response: “Thank you for choosing our clinic for your teeth whitening in Miami! We’re glad you loved your results.”
???? Tip: Encourage detailed reviews (e.g., mention treatments received) to help Google understand your services.
✅ Step 4: Submit to More Local Directories for Backlinks
These directories strengthen local SEO and help validate your business listing.
???? Tip: Keep consistent NAP information across all directories.
✅ Step 5: Create Additional Social Profiles for Branding & Backlinks
These profiles increase credibility and provide additional backlink opportunities.
???? Tip: Ensure your bio includes your website link and practice details.
✅ Step 6: Publish a Social Blog Post
Posting a blog on social platforms drives engagement and links traffic back to your website.
- Topic: “How Regular Cleanings Improve Overall Health”
- Where to Post: 500px & Disqus
- Link Back to: Teeth Cleaning Page
???? Tip: Share your post across Facebook, Instagram, and LinkedIn for wider reach.
Final Checklist for Month 2
✅ Google Business Profile claimed, verified, and optimized. ✅ Weekly GMB posts scheduled. ✅ 20+ Google reviews requested and responded to. ✅ Additional local directories submitted. ✅ New social profiles created. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 2, your Google Business Profile will be fully optimized, and your practice will start ranking higher in local search results.
Month 3: Blogging & Content Expansion
Why This Matters
Now that your website is optimized and your Google Business Profile is set up, the next step is to build authority and traffic by expanding your content. Blogging helps increase organic search rankings, attracts potential patients, and strengthens the credibility of your website.
Goal for the Month
- Publish two high-quality blog posts to attract new website visitors.
- Create three new service pages to expand keyword reach.
- Build backlinks from local directories.
- Establish more social profiles to strengthen online presence.
- Publish a social blog post linking to a key service page.
✅ Step 1: Write & Publish Two Blog Posts
Blogging helps target long-tail search queries and keeps your website fresh with new content. Each blog should be 800-1,200 words, well-structured, and optimized for SEO.
Blog Post Ideas for Month 3:
- “5 Reasons to Choose Dental Implants Over Dentures” – Target Keyword: “Dental implants vs. dentures in [City]”
- Internal Link: Dental Implants Service Page
- Call-to-Action: Book a free consultation for dental implants.
- “What to Do If You Have a Dental Emergency in [City]” – Target Keyword: “Emergency dentist in [City]”
- Internal Link: Emergency Dental Care Page
- Call-to-Action: Call now for emergency dental services.
???? Tip: Include images, bullet points, and structured headings (H1, H2, H3) to improve readability.
✅ Step 2: Add Three New Service Pages
Expanding your service pages allows you to rank for more specific treatments and reach a broader audience.
Service Pages to Add This Month:
- Sedation Dentistry – Covers different sedation options for patients with anxiety.
- Dental Bonding – A non-invasive cosmetic treatment for chipped teeth.
- Preventive Dental Care for Kids – A guide for parents on keeping their child’s teeth healthy.
???? Tip: Optimize each page with FAQs, high-quality images, and internal links to related services.
✅ Step 3: Submit to More Local Directories for Backlinks
These directories improve search rankings and validate your business listing.
???? Tip: Make sure your NAP (Name, Address, Phone Number) matches exactly across all directories.
✅ Step 4: Create Additional Social Profiles for Branding & Backlinks
These profiles further strengthen your brand and provide extra backlinks.
???? Tip: Use your clinic logo as your profile image and add a link to your website.
✅ Step 5: Publish a Social Blog Post
Posting a blog on social platforms boosts engagement and links traffic back to your website.
- Topic: “How Sedation Dentistry Can Help Patients With Dental Anxiety”
- Where to Post: Pearltrees & SpeakerDeck
- Link Back to: Sedation Dentistry Page
???? Tip: Share your post across Facebook, Instagram, and LinkedIn for maximum reach.
Final Checklist for Month 3
✅ Two high-quality blog posts published. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ New social profiles created. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 3, your website will have more authoritative content, increased organic traffic, and improved rankings for key dental services.
Next, in Month 4, we will focus on building backlinks, guest blogging, and increasing domain authority to boost rankings further! ????
Month 4: Building Backlinks & Guest Blogging
Why This Matters
Now that your website has strong foundational content, it’s time to increase domain authority and visibility by building backlinks from reputable websites. Backlinks are one of the most powerful ranking factors in SEO, as they tell Google that your site is trusted by others.
Goal for the Month
- Publish two high-quality guest posts to generate backlinks.
- Create three new service pages to target additional keywords.
- Build backlinks from local directories and industry websites.
- Create more social profiles to enhance online authority.
- Publish a social blog post linking to a key service page.
✅ Step 1: Write & Publish Two Guest Blog Posts
Guest blogging is an excellent way to build high-quality backlinks. This month, reach out to local health and wellness blogs, dental association websites, and local business directories to contribute a guest post.
Guest Blog Post Ideas for Month 4:
- “The Future of Cosmetic Dentistry: Trends & Innovations” – Targeting high-authority dental websites.
- Backlink To: Veneers or Smile Makeover Service Page.
- “How Oral Health Affects Overall Well-Being” – Suitable for general health and wellness sites.
- Backlink To: Preventive Dental Care Page.
???? Tip: Pitch unique and valuable content that aligns with the target site’s audience. Most websites will allow at least one backlink to your site.
✅ Step 2: Add Three New Service Pages
Expanding your service pages allows you to target new keyword opportunities and increase search rankings.
Service Pages to Add This Month:
- Gum Contouring & Reshaping – Aesthetic treatment for gum issues.
- Full Mouth Reconstruction – Comprehensive dental restoration services.
- Dental Sealants for Kids – Preventative care option for young patients.
???? Tip: Use long-tail keywords and include internal links to related treatments.
✅ Step 3: Submit to More Local Directories for Backlinks
These directories enhance local SEO and provide high-value backlinks.
???? Tip: Keep consistent NAP information across all listings to improve local ranking.
✅ Step 4: Create Additional Social Profiles for Branding & Backlinks
Social signals help with brand awareness and reinforce credibility in Google’s eyes.
???? Tip: Keep all social media descriptions consistent and link to your homepage.
✅ Step 5: Publish a Social Blog Post
Posting on social platforms helps generate engagement and link traffic back to your website.
- Topic: “Why Gum Contouring Is the Secret to a Perfect Smile”
- Where to Post: Flipboard & Blurb
- Link Back to: Gum Contouring Page
???? Tip: Include a before-and-after image in your post to increase engagement.
Final Checklist for Month 4
✅ Two guest blog posts published with backlinks. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ New social profiles created. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 4, your website will have stronger authority, improved rankings, and increased referral traffic.
Next, in Month 5, we will focus on advanced link-building strategies, social media engagement, and content promotion to further strengthen rankings! ????
Month 5: Advanced Link-Building & Content Promotion
Why This Matters
With your foundational content and basic backlinks in place, it’s time to focus on more advanced link-building strategies and content promotion. This will increase website authority, help you rank for more competitive keywords, and drive sustained organic traffic.
Goal for the Month
- Acquire high-quality backlinks from industry-related websites.
- Develop long-form content that attracts natural backlinks.
- Engage in social media promotions to boost brand awareness.
- Create three new service pages to target additional treatments.
- Publish a social blog post linking to a key service page.
✅ Step 1: Acquire High-Quality Backlinks
This month, focus on getting backlinks from authoritative dental and health-related websites.
Strategies for High-Quality Backlinks:
- Find Broken Links – Identify broken links on dental association websites or local business blogs, then offer your content as a replacement.
- Resource Page Outreach – Get listed on “Best Dentists in [City]” or “Local Health Resources” pages.
- HARO (Help a Reporter Out) – Respond to journalist requests for expert dental quotes to earn backlinks from news and medical websites.
???? Tip: Use tools like Ahrefs or Moz to find backlink opportunities from your competitors’ sites.
✅ Step 2: Publish One Long-Form Blog Post (2,000+ Words)
Long-form content tends to rank higher in Google and attracts more backlinks naturally.
Blog Post Idea for Month 5:
- “The Complete Guide to Preventing Cavities: What Every Patient Should Know” – Covering home care, professional treatments, and new cavity prevention technology.
- Target Keyword: “How to prevent cavities”
- Internal Links: Preventive Dental Care Page & Teeth Cleaning Page
- Call-to-Action: Schedule a cleaning appointment.
???? Tip: Include infographics, step-by-step guides, and patient-friendly language to increase shareability.
✅ Step 3: Add Three New Service Pages
Expanding service pages ensures better keyword coverage and more targeted patient acquisition.
Service Pages to Add This Month:
- TMJ & Jaw Pain Treatment – Targeting patients experiencing jaw discomfort.
- Sports Mouthguards for Athletes – Attracting parents and local sports players.
- Laser Dentistry Treatments – Highlighting modern, pain-free treatments.
???? Tip: Add before-and-after images and videos to improve engagement.
✅ Step 4: Submit to More Local Directories for Backlinks
These directories help strengthen local SEO and reinforce credibility.
???? Tip: Keep your NAP (Name, Address, Phone Number) consistent across all directories.
✅ Step 5: Engage in Social Media Promotions
This month, focus on social engagement strategies to promote content and encourage shares.
Social Media Engagement Plan:
- Create Instagram Stories & Reels – Showcasing patient testimonials or treatment results.
- Run a Small Facebook Ad Campaign ($50-100 budget) – Promoting the “Complete Guide to Preventing Cavities” blog.
- Post in Local Facebook Groups – Answering dental-related questions and sharing blog content.
???? Tip: Encourage patients to share their experiences using your services on social media.
✅ Step 6: Publish a Social Blog Post
Posting on social platforms continues to drive engagement and attracts referral traffic.
- Topic: “How Laser Dentistry is Making Dental Visits More Comfortable”
- Where to Post: Instagram Stories, LinkedIn Articles
- Link Back to: Laser Dentistry Page
???? Tip: Share a before-and-after video of a laser dentistry procedure to increase engagement.
Final Checklist for Month 5
✅ High-quality backlinks acquired through outreach. ✅ One long-form blog post published. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social media engagement campaign launched. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 5, your website will have improved domain authority, increased engagement, and more competitive keyword rankings.
Next, in Month 6, we will focus on video marketing, YouTube SEO, and additional patient engagement strategies to continue growing your brand and attracting more patients! ????
Month 6: Video Marketing & Patient Engagement
Why This Matters
Video content has become one of the most engaging forms of digital marketing, increasing patient trust and engagement. YouTube is the second-largest search engine, and videos often rank well in Google searches. By integrating video marketing, you’ll increase brand awareness, educate potential patients, and improve conversion rates.
Goal for the Month
- Create two patient-friendly videos and optimize them for YouTube SEO.
- Publish two blog posts integrating video content.
- Submit new local directory listings for backlink-building.
- Create three new service pages to expand keyword coverage.
- Launch a social media video campaign to boost engagement.
- Publish a social blog post linking to a key service page.
✅ Step 1: Create & Publish Two YouTube Videos
Videos help explain complex dental treatments and build trust with potential patients.
Video Ideas for Month 6:
- “What to Expect During a Dental Implant Procedure” – Educational video explaining the implant process.
- Where to Publish: YouTube, Facebook, Instagram Reels
- Link Back to: Dental Implants Page
- “5 Common Myths About Root Canals Debunked” – Addressing patient fears and concerns.
- Where to Publish: YouTube, LinkedIn, Twitter
- Link Back to: Root Canal Therapy Page
???? Tip: Add subtitles, a call-to-action, and a link to your website in the video description for SEO.
✅ Step 2: Write & Publish Two Blog Posts (Video Integration)
Embedding videos in blog posts increases dwell time and engagement.
Blog Post Ideas for Month 6:
- “Everything You Need to Know About Dental Implants” – Embedded Video: “What to Expect During a Dental Implant Procedure”
- Internal Links: Dental Implants Page, About Us Page
- “Are Root Canals Really Painful? Expert Insights” – Embedded Video: “5 Common Myths About Root Canals Debunked”
- Internal Links: Root Canal Therapy Page, Emergency Dental Care Page
???? Tip: Use structured data markup (schema) to improve video SEO.
✅ Step 3: Add Three New Service Pages
Expanding service pages helps target specific treatments and increase patient inquiries.
Service Pages to Add This Month:
- Emergency Tooth Extraction – Focus on urgent cases and same-day appointments.
- Cosmetic Bonding – Highlight a quick and affordable cosmetic procedure.
- Sleep Apnea & Oral Appliances – Target patients needing alternative sleep treatments.
???? Tip: Add before-and-after images and FAQs to each page.
✅ Step 4: Submit to More Local Directories for Backlinks
These directories help improve search visibility and boost credibility.
???? Tip: Include a detailed business description in every listing to improve search rankings.
✅ Step 5: Launch a Social Media Video Campaign
Video performs well on Facebook, Instagram, and LinkedIn. This month, focus on video-driven engagement.
Social Media Video Strategy:
- Instagram & Facebook Stories: Post a “Behind-the-Scenes” look at a dental procedure.
- LinkedIn Video Post: “5 Tips for Overcoming Dental Anxiety” targeting professionals.
- TikTok or YouTube Shorts: “Quick Oral Hygiene Tips for Busy People”
???? Tip: Boost your best-performing video with a $50 Facebook or Instagram ad.
✅ Step 6: Publish a Social Blog Post
A short engaging post on social platforms can drive traffic back to your website.
- Topic: “How Emergency Tooth Extraction Can Save Your Smile”
- Where to Post: Facebook, LinkedIn Articles
- Link Back to: Emergency Tooth Extraction Page
???? Tip: Use hashtags like #EmergencyDentist #ToothExtraction #DentalCare to increase reach.
Final Checklist for Month 6
✅ Two YouTube videos created and optimized for SEO. ✅ Two blog posts published with embedded videos. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social media video campaign launched. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 6, your dental practice will have an improved online presence through video content, better patient engagement, and stronger rankings.
Next, in Month 7, we will focus on email marketing, patient retention strategies, and additional content optimization to ensure long-term success! ????
Month 7: Email Marketing & Patient Retention Strategies
Why This Matters
Now that your website has strong SEO, content, and backlinks, it’s time to focus on patient retention and re-engagement. Email marketing is a cost-effective way to increase patient visits, build loyalty, and educate patients on your dental services.
Goal for the Month
- Set up automated email campaigns for new and returning patients.
- Create two engaging email newsletters to educate and retain patients.
- Develop three new service pages to expand keyword reach.
- Submit new local directory listings for backlink-building.
- Publish a social blog post linking to a key service page.
✅ Step 1: Set Up Automated Email Campaigns
Automated email marketing helps nurture relationships with patients and encourages them to book appointments regularly.
Email Campaigns to Set Up:
- New Patient Welcome Email – Thank them for choosing your practice, include a discount for referrals.
- Appointment Reminder Emails – Sent 3 days and 1 day before scheduled appointments.
- Follow-up Emails for No-Shows – A friendly reminder to reschedule.
- Reactivation Emails for Inactive Patients – Offer an incentive for patients who haven’t visited in 6+ months.
- Monthly Newsletter – Provide dental tips, office updates, and promotions.
???? Tip: Use Mailchimp, Constant Contact, or HubSpot to automate your email campaigns.
✅ Step 2: Write & Send Two Email Newsletters
Sending valuable content to patients keeps them engaged and increases repeat visits.
Email Newsletter Ideas for Month 7:
- “How Often Should You Get a Dental Cleaning?” – Educate patients on the importance of preventive care.
- Call-to-Action: Book your next cleaning appointment.
- “The Link Between Oral Health & Heart Disease” – Highlight the connection between dental and overall health.
- Call-to-Action: Schedule a consultation to discuss gum health.
???? Tip: Use engaging subject lines like “Is Your Smile Healthy? Find Out Now!” to increase open rates.
✅ Step 3: Add Three New Service Pages
Expanding service pages ensures better keyword coverage and attracts patients searching for specialized treatments.
Service Pages to Add This Month:
- Pediatric Sedation Dentistry – Targeting parents seeking gentle care for anxious kids.
- Teeth Grinding & Night Guards – Addressing bruxism and jaw pain.
- Orthodontic Retainers & Aftercare – Educating patients about post-braces care.
???? Tip: Optimize these pages with patient-friendly FAQs and success stories.
✅ Step 4: Submit to More Local Directories for Backlinks
These directories enhance local SEO and provide valuable citations.
???? Tip: Keep your business description keyword-rich and ensure NAP consistency.
✅ Step 5: Publish a Social Blog Post
A short, engaging blog post on social platforms can increase patient awareness and drive traffic to your site.
- Topic: “How Night Guards Can Protect Your Teeth While You Sleep”
- Where to Post: Facebook, LinkedIn Articles
- Link Back to: Teeth Grinding & Night Guards Page
???? Tip: Use a real patient testimonial in the blog post to boost credibility.
Final Checklist for Month 7
✅ Automated email campaigns set up. ✅ Two email newsletters written and sent. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 7, your dental practice will have an effective patient engagement system in place, keeping patients informed and increasing repeat visits.
Next, in Month 8, we will focus on reputation management, online reviews, and strengthening trust signals to further boost credibility and patient acquisition!
Month 8: Reputation Management & Online Reviews
Why This Matters
By Month 8, your website and content are well-established. Now, it’s time to focus on reputation management and online reviews, which play a significant role in attracting new patients. Google reviews, Yelp ratings, and other testimonials influence whether a potential patient chooses your dental practice over a competitor.
Goal for the Month
- Increase positive patient reviews on Google, Yelp, and Healthgrades.
- Develop a review generation strategy.
- Create three new service pages to target additional treatments.
- Submit new local directory listings for backlink-building.
- Publish a social blog post linking to a key service page.
✅ Step 1: Increase Positive Google Reviews
Google reviews impact local search rankings and patient trust. This month, focus on increasing high-quality reviews.
How to Get More Google Reviews:
- Automate Review Requests – Use email/SMS reminders after each appointment.
- In-Office QR Code – Display a QR code patients can scan to leave a review.
- Offer Incentives – Small discounts on teeth whitening or dental cleanings for leaving a review (ensure compliance with platform guidelines).
- Follow Up on Old Patients – Contact patients who visited in the past 6 months but never left a review.
???? Tip: Encourage detailed reviews mentioning specific services to boost SEO.
✅ Step 2: Develop a Review Generation Strategy
Your practice should have a consistent process for collecting and managing reviews.
Steps to Implement:
- Assign a Team Member – Have someone responsible for requesting and responding to reviews.
- Use an Automated System – Platforms like Birdeye or Podium make review collection easy.
- Monitor Reviews Daily – Set up alerts for new Google/Yelp reviews and respond promptly.
- Turn Negative Reviews Into Wins – Respond professionally to bad reviews and offer solutions.
???? Tip: A professional, polite response to a negative review can increase trust in your practice.
✅ Step 3: Add Three New Service Pages
Expanding service pages allows your website to rank for more dental procedures and capture new patient searches.
Service Pages to Add This Month:
- Smile Makeover & Full-Mouth Reconstruction – Targeting patients interested in cosmetic dental transformations.
- Dental Bridges & Partial Dentures – Explaining options for missing teeth.
- Invisalign for Teens vs. Adults – Highlighting the differences between Invisalign treatments for different age groups.
???? Tip: Include before-and-after images and patient testimonials on each service page.
✅ Step 4: Submit to More Local Directories for Backlinks
More directories mean higher local rankings and increased visibility.
???? Tip: These directories are trusted healthcare platforms that also drive patient bookings.
✅ Step 5: Publish a Social Blog Post
A short, engaging blog post on social platforms helps spread awareness and drive traffic to your site.
- Topic: “Why Google Reviews Matter for Your Dentist & How to Leave One!”
- Where to Post: Facebook, Instagram Stories, LinkedIn Articles
- Link Back to: Google Reviews Page on Your Website
???? Tip: Post a screenshot of a great patient review with a call-to-action.
Final Checklist for Month 8
✅ Increased positive Google and Yelp reviews. ✅ Review generation system implemented. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 8, your dental practice will have a stronger online reputation, higher patient trust, and increased appointment bookings.
Next, in Month 9, we will focus on expanding authority through influencer marketing and local partnerships to further grow your patient base! ????
Month 9: Influencer Marketing & Local Partnerships
Why This Matters
By Month 9, your SEO foundation is strong, and your online reputation is growing. Now, it’s time to increase brand awareness through influencer marketing and local partnerships. Working with local businesses and community influencers can boost trust, visibility, and patient referrals.
Goal for the Month
- Partner with local businesses and influencers to promote your dental practice.
- Launch a referral program to encourage word-of-mouth marketing.
- Develop three new service pages to target additional treatments.
- Submit new local directory listings for backlink-building.
- Publish a social blog post linking to a key service page.
✅ Step 1: Partner with Local Businesses & Influencers
Collaborating with local influencers and businesses can drive more traffic to your practice and establish credibility.
Types of Partnerships to Build:
- Health & Wellness Influencers – Partner with a local fitness trainer or nutritionist to promote oral health.
- Local Businesses – Cross-promote with spas, gyms, or wellness centers.
- Mom Bloggers & Parenting Groups – Promote pediatric dental services.
- Schools & Community Centers – Sponsor local events and offer free dental screenings.
???? Tip: Offer discounted services to influencers in exchange for social media promotion.
✅ Step 2: Launch a Referral Program
Word-of-mouth marketing is one of the most effective ways to acquire new patients.
How to Set Up a Referral Program:
- Create an Incentive – Offer a discount, free cleaning, or small gift for patient referrals.
- Promote the Program – Use email, social media, and in-office signage.
- Make It Easy – Provide patients with a unique referral link or printed referral cards.
- Track Success – Use a simple tracking system in your patient database.
???? Tip: Feature testimonials from referred patients to encourage participation.
✅ Step 3: Add Three New Service Pages
Expanding service pages allows your website to rank for more dental procedures and capture new patient searches.
Service Pages to Add This Month:
- Dental Veneers vs. Lumineers – Educating patients on the differences.
- Same-Day Crowns & Restorations – Highlighting advanced dental technology.
- Gum Disease & Periodontal Treatments – Providing solutions for gum health.
???? Tip: Use before-and-after images and FAQs to engage visitors.
✅ Step 4: Submit to More Local Directories for Backlinks
These directories improve search visibility and boost credibility.
???? Tip: Being listed in reputable directories increases trust and local authority.
✅ Step 5: Publish a Social Blog Post
A short, engaging blog post on social platforms helps spread awareness and drive traffic to your site.
- Topic: “How Local Businesses & Influencers Are Helping Promote Oral Health!”
- Where to Post: Instagram Stories, Facebook Groups, LinkedIn Articles
- Link Back to: Referral Program Page on Your Website
???? Tip: Feature a success story from a local business or influencer you partnered with.
Final Checklist for Month 9
✅ Partnerships established with local businesses and influencers. ✅ Referral program launched and promoted. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 9, your dental practice will have stronger community ties, increased referrals, and expanded brand awareness.
Month 10: Retargeting Ads & Paid Digital Campaigns
Why This Matters
Now that your website is ranking well and you have built an engaged audience, it’s time to scale patient acquisition using paid digital campaigns. Retargeting ads help re-engage website visitors who didn’t schedule an appointment the first time, while paid ads increase brand awareness and attract new patients searching for dental services.
Goal for the Month
- Launch Google Ads & Facebook Retargeting Campaigns to capture missed opportunities.
- Optimize ad spend for maximum ROI and new patient acquisition.
- Develop three new service pages to target additional treatments.
- Submit new local directory listings for backlink-building.
- Publish a social blog post linking to a key service page.
✅ Step 1: Set Up & Optimize Google Ads Campaigns
Google Ads allows you to instantly appear at the top of search results for high-intent keywords.
Steps to Launch Google Ads for Your Dental Practice:
- Keyword Research – Target high-intent keywords like “emergency dentist in [city]” or “affordable dental implants near me.”
- Create Ad Groups for Each Service – Separate campaigns for general dentistry, cosmetic dentistry, and emergency services.
- Optimize Ad Copy & Extensions – Use compelling CTAs, location extensions, and call extensions.
- Set Up Conversion Tracking – Track phone calls, form submissions, and appointment bookings.
- Test & Adjust – Optimize based on click-through rates (CTR) and cost per conversion.
???? Tip: Start with a daily budget of $20-$50 and adjust based on performance.
✅ Step 2: Launch Facebook & Instagram Retargeting Ads
Retargeting ads help convert website visitors who left without booking an appointment.
How to Set Up a Facebook Retargeting Ad:
- Install Facebook Pixel – Track visitors to your site.
- Create a Custom Audience – Target visitors who viewed a service page but didn’t schedule an appointment.
- Design Engaging Ad Creatives – Use testimonials, before-and-after images, or limited-time offers.
- Set a Budget & Run the Campaign – Start with $5-$10 per day, monitor engagement, and optimize for conversions.
???? Tip: Run a special promo (e.g., $99 dental cleaning) for retargeted users to encourage action.
✅ Step 3: Add Three New Service Pages
Expanding service pages allows your website to rank for new keywords and increase patient inquiries.
Service Pages to Add This Month:
- Holistic Dentistry & Natural Treatments – Catering to patients interested in alternative dental care.
- Advanced TMJ Treatment & Jaw Pain Relief – Targeting patients suffering from temporomandibular disorders.
- Minimally Invasive Gum Treatments – Showcasing laser treatments for periodontal disease.
???? Tip: Add FAQ sections and video testimonials for each page.
✅ Step 4: Submit to More Local Directories for Backlinks
These directories improve search rankings and increase local credibility.
???? Tip: Upload high-quality images and include your practice’s specialties and awards.
✅ Step 5: Publish a Social Blog Post
A short, engaging blog post on social platforms helps spread awareness and drive traffic to your site.
- Topic: “How Retargeting Ads Help You Find the Right Dentist Faster!”
- Where to Post: Facebook Ads, Instagram Stories, LinkedIn Articles
- Link Back to: Google Ads or Special Offers Page on Your Website
???? Tip: Include a video explainer showing how patients can book a consultation.
Final Checklist for Month 10
✅ Google Ads campaign launched and optimized. ✅ Facebook & Instagram retargeting ads running. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 10, your dental practice will have a steady flow of new patient inquiries from paid ads and an optimized digital marketing strategy.
Next, in Month 11, we will focus on community outreach, local sponsorships, and further boosting brand trust to keep expanding your practice’s reach! ????
Month 11: Community Outreach & Local Sponsorships
Why This Matters
By Month 11, your practice has built a strong online presence with content, backlinks, and paid ads. Now, it’s time to strengthen your local reputation by engaging with your community. Sponsoring events, partnering with charities, and participating in local initiatives can boost brand trust and patient loyalty.
Goal for the Month
- Sponsor local events, charities, or schools to increase brand visibility.
- Organize free dental checkup days to generate goodwill and local PR.
- Develop three new service pages to expand SEO reach.
- Submit new local directory listings for backlink-building.
- Publish a social blog post linking to a key service page.
✅ Step 1: Sponsor Local Events & Charities
Sponsorships help create brand awareness and build trust within your local community.
Ideas for Community Sponsorships:
- Sponsor a Youth Sports Team – Get your clinic’s name on team jerseys and banners.
- Donate to a Local Charity – Offer free dental checkups for underprivileged children.
- Host a Free Dental Hygiene Workshop – Partner with schools or community centers.
- Sponsor a Local Event – Look for health fairs or festivals where you can have a booth.
???? Tip: Promote your sponsorships on social media, your website, and Google Business Profile posts.
✅ Step 2: Organize a Free Dental Checkup Day
Giving back to the community builds goodwill and attracts new patients.
How to Plan a Successful Event:
- Pick a Date & Promote It – Use email marketing, social media, and local newspapers.
- Offer Free Basic Exams & Cleanings – A great way to introduce new patients to your practice.
- Capture Contact Info – Have a signup sheet for future appointment follow-ups.
- Get Local Media Coverage – Send press releases to local news outlets.
???? Tip: Encourage attendees to leave Google reviews after their visit!
✅ Step 3: Add Three New Service Pages
Expanding service pages helps attract patients searching for specific treatments.
Service Pages to Add This Month:
- Dental Implants vs. Dentures: Which One is Right for You? – A comparative guide.
- Sedation Dentistry for Anxious Patients – Highlighting stress-free dental visits.
- Cosmetic Gum Contouring – Aesthetic improvements for a better smile.
???? Tip: Include patient testimonials and FAQs to increase conversions.
✅ Step 4: Submit to More Local Directories for Backlinks
More directories help strengthen local SEO and improve trust signals.
???? Tip: Highlight your community involvement in your directory descriptions.
✅ Step 5: Publish a Social Blog Post
A short, engaging blog post on social platforms drives community engagement and traffic.
- Topic: “Giving Back: How Our Free Dental Checkup Day Helped Our Community!”
- Where to Post: Facebook, Instagram, LinkedIn Articles
- Link Back to: Free Checkup Event Page on Your Website
???? Tip: Share photos and testimonials from event attendees to boost engagement.
Final Checklist for Month 11
✅ Local sponsorships and community partnerships established. ✅ Free dental checkup event planned and executed. ✅ Three new service pages created and optimized. ✅ Additional local directories submitted. ✅ Social blog post published linking back to a key service page.
???? By the end of Month 11, your dental practice will be more trusted in the local community, increasing word-of-mouth referrals and brand credibility.
Next, in Month 12, we will focus on evaluating results, refining strategies, and planning for long-term growth! ????
Month 12: Annual Review & Planning for the Future
Why This Matters
After implementing an entire year of SEO strategies, it’s time to evaluate your progress, refine your approach, and plan for long-term success. Regular analysis ensures continued growth, improved rankings, and more patient appointments.
Goal for the Month
- Conduct a full SEO audit to review what worked and what needs improvement.
- Adjust your content strategy based on search trends and performance.
- Develop a new marketing plan for the next year.
- Ensure ongoing backlink building and GMB optimization.
- Consider outsourcing SEO and marketing tasks if needed.
✅ Step 1: Conduct a Full SEO Audit
Analyzing the past 12 months of SEO efforts will help refine your strategy.
What to Review in Your SEO Audit:
- Website Traffic & Rankings – Use Google Analytics and SEMrush to check organic traffic growth.
- Keyword Performance – Identify which keywords are driving the most traffic and where improvements are needed.
- Google Business Profile Insights – Evaluate views, clicks, and calls to see which posts and services performed best.
- Backlink Profile – Use Ahrefs or Moz to check quality and quantity of backlinks.
- Technical SEO Issues – Run a Google Search Console report to fix errors like broken links or slow loading pages.
???? Tip: Keep track of your audit results in Google Sheets for long-term reference.
✅ Step 2: Adjust Your Content & Blogging Strategy
Your content should evolve based on trends, keyword opportunities, and patient behavior.
Steps to Improve Content Strategy:
- Expand High-Performing Blogs – Update top-performing articles with new information and internal links.
- Create New Content Based on Trends – Use Google Trends to see what dental topics are currently popular.
- Improve Underperforming Pages – Check pages with low traffic and optimize them with new keywords, images, and structure.
- Repurpose Old Content – Turn blogs into videos, social media posts, or infographics.
???? Tip: Consistently publish at least 2 blogs per month to maintain rankings.
✅ Step 3: Develop a Marketing Plan for the Next Year
A strong marketing plan ensures steady growth and patient acquisition.
Key Elements to Include in Your Plan:
- Continued SEO efforts – Keep optimizing Google Business Profile and building backlinks.
- Paid Advertising – Allocate budget for Google Ads and Facebook retargeting.
- Social Media Growth – Post engaging content 3-5 times per week.
- Patient Engagement – Continue email marketing and run seasonal promotions.
- Local Partnerships – Strengthen relationships with schools, gyms, and local businesses.
???? Tip: If your schedule is tight, consider outsourcing SEO and social media management.
✅ Step 4: Continue Building Backlinks & Optimizing GMB
Consistency is key in SEO. Keep working on backlinks and Google Business updates.
Ongoing SEO Best Practices:
- Submit to new directories like Local Dentist Network.
- Guest post on industry blogs for authoritative backlinks.
- Update Google Business Profile weekly with fresh posts, offers, and new photos.
- Encourage more Google Reviews by asking satisfied patients to leave feedback.
???? Tip: Maintain at least 5 new backlinks per month to stay competitive.
✅ Step 5: Consider Outsourcing Your SEO & Marketing
Many dental practices don’t have time to manage SEO, ads, and content consistently.
At JP Marketing, we specialize in helping dentists grow online with: ✔ Custom SEO & backlink-building strategies ✔ Google & Facebook Ads management ✔ Social media marketing & content creation ✔ Local reputation management & Google review strategies
???? Want a FREE marketing consultation? ???? Email jamal@jpmarketing.co or ???? Call/Text 516-717-9179 to learn how we can help!
Final Checklist for Month 12
✅ Full SEO audit completed. ✅ Content and blogging strategy adjusted. ✅ Marketing plan for next year developed. ✅ Ongoing backlink building and GMB optimization scheduled. ✅ Consultation booked with JP Marketing for expert marketing support.
???? By the end of Month 12, your dental practice will be set up for long-term success with a strong digital marketing foundation!
✅ Need Help? Let JP Marketing handle your SEO, content, and ads so you can focus on your patients! Call/Text 516-717-9179 or email jamal@jpmarketing.co today! ????