Competitor & Market Audits
Understanding your competition is essential to dominating search rankings. At JP Marketing, our Competitor & Market Audits are designed to help you identify exactly where your business stands in the market — and what it will take to outrank others in your industry. We analyze your top competitors, uncover keyword and backlink gaps, evaluate market demand, and deliver actionable insights that fuel smarter SEO strategies.
Whether you’re just getting started or looking to scale, our audit process gives you a clear roadmap to surpass the competition and claim top positions in search results.
Get Your Free Audit
Without knowing what your competitors are doing, you’re essentially marketing in the dark. A proper audit gives you visibility into their strengths, weaknesses, and hidden opportunities you can take advantage of. We look at what keywords they’re targeting, where they’re getting their traffic from, how strong their backlink profile is, and how well their website is optimized for both users and search engines.
This isn’t about copying your competitors — it’s about outsmarting them with a data-driven strategy tailored to your business.
One of the first areas we evaluate is your competitors’ backlink profiles. We examine where their links are coming from, what type of content is earning those links, and how their domain authority compares to yours. Using this data, we identify backlink gaps and build a strategy to earn even stronger links through guest posting, digital PR, directories, and outreach campaigns.
Our link gap analysis helps you see not just who’s linking to your competitors — but how you can earn better, more impactful backlinks to surpass them.
We analyze what keywords your competitors rank for, which pages are driving the most traffic, and where your site may be missing opportunities. This allows us to identify low-hanging fruit you can quickly rank for, as well as high-value keywords that will require a more aggressive content and link strategy.
We also break down search intent to ensure your content matches what your audience is actually looking for — not just what competitors are ranking for on the surface.
In addition to backlink and keyword audits, we also evaluate how your competitors structure their websites. We analyze page speed, mobile usability, on-page optimization, URL structure, internal linking, and more. This gives you a clear understanding of what’s working for them — and what technical or structural improvements you may need to make to stay competitive.
For local businesses, we run a detailed comparison of how your Google Business Profile stacks up against competitors in your service area. We look at review counts, star ratings, categories, posting frequency, and keyword usage. This data helps inform how we can strengthen your Google Business presence to outrank others in the local map pack and generate more calls, visits, and leads.
Beyond competitors, we look at overall search trends in your market. This includes seasonal demand shifts, rising keyword opportunities, and audience behavior changes that can impact your digital strategy. Understanding the broader market helps you stay ahead of trends and capture traffic before your competitors even realize the opportunity exists.
Our audits are not auto-generated reports — they’re strategic roadmaps built by experienced SEO professionals who have been ranking websites since 2009. Every audit we deliver includes detailed findings, clear opportunities, and prioritized action steps based on your goals and competition. Whether you’re in a highly competitive market or just entering the game, our team helps you cut through the noise and focus on what really moves the needle.
If you’re ready to see what your competitors are doing — and how to beat them — our Competitor & Market Audit is the perfect starting point. We’ll show you what’s working, what’s not, and how to close the gap quickly.
“
Happy Clients Say About
JP Marketing
Become a Partner
Inquire Today
Have questions about becoming a white label reseller partner? Contact us today for more information.
