Keyword Research Services
At the core of every successful SEO strategy is deep, accurate keyword research. At JP Marketing, we go far beyond guessing what your audience might be searching for — we use real data from industry-leading tools to discover exactly what terms your ideal customers are using to find businesses like yours. Whether you’re a local service provider, an eCommerce brand, or a national business, our keyword research ensures that you’re targeting the right search terms to maximize traffic, conversions, and long-term growth.
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Ranking on Google means nothing if you’re not showing up for the terms your audience actually uses. Effective keyword research helps align your website content with search intent, allowing you to attract more qualified leads and reduce wasted traffic. At JP Marketing, we don’t just look for high-volume keywords — we focus on keywords that drive results: more calls, more leads, and more sales.
We start every campaign with a comprehensive keyword research process that’s customized to your industry, target audience, and goals. This isn’t a one-size-fits-all approach — we tailor the research based on your location, services, competitors, and buyer intent.
Using a blend of manual research and advanced software, we build keyword strategies that not only help you rank but help you convert.
Our keyword research is backed by data from the most trusted platforms in the SEO industry. We combine insights from: Google Ads Keyword Planner – for real-time search volume and cost-per-click estimates
- Google Search Console – to uncover the actual queries users are finding your site with now
- SEMrush – for competitor keyword gaps, topic clusters, and keyword difficulty scores
- Ahrefs – for in-depth analysis of top-ranking pages and keyword traffic potential
- Moz – for keyword priority scoring and SERP feature tracking
- SE Ranking – for keyword grouping and multi-location tracking
By blending multiple data sources, we ensure the keywords we recommend are accurate, relevant, and aligned with current search trends.
Not all keywords are equal — and not all traffic is ready to convert. That’s why we categorize keywords by search intent (informational, transactional, navigational) and match them to your buyer journey. This helps guide how we structure your website content, from blog posts and service pages to landing pages and FAQs.
Our goal is to make sure that whether someone is doing early research or ready to buy, your business shows up in the results.
In addition to broad keywords, we also target long-tail variations — more specific, lower-competition phrases that are often easier to rank for and lead to higher conversion rates. For local businesses, we place special emphasis on geo-targeted terms, ensuring your business appears when people search for services “near me” or in your city or neighborhood.
We also uncover location-based modifiers, service-specific combinations, and micro-intent keywords that most tools overlook.
We analyze your competitors’ keyword profiles to see exactly where they’re earning traffic — and where you have opportunities to outperform them. By identifying the keywords they rank for but you don’t, we uncover new opportunities to expand your reach and win more market share in search results.
Keyword research isn’t a one-time task — it evolves with your market, your competition, and Google’s algorithm updates. That’s why we provide ongoing keyword performance tracking and regularly update your strategy to reflect shifts in search behavior and industry trends.
As your business grows, your keyword strategy should grow with it. We make sure that happens.
We’ve been optimizing websites since 2009, and we understand the role keyword research plays in building a successful SEO campaign. Our team doesn’t just deliver a list of keywords — we deliver a complete keyword map, organized by page type, intent, and priority. From identifying quick wins to mapping long-term content strategies, we use keyword data to power every aspect of your SEO success.
If you’re not sure what your customers are searching for — or if you’re targeting the wrong terms — we can help. Let us build a keyword strategy that brings in more of the traffic you actually want.
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