SEO for Counselors

Get More Clients Without Relying on Psychology Today

Tired of depending on Psychology Today and other directories for new clients? With a strong SEO strategy, you can attract clients directly to your own website—without paying listing fees or competing with hundreds of other therapists. At JP Marketing, we help counselors rank higher on Google, optimize their online presence, and build a steady stream of new client inquiries.

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A Website That Brings Clients to You

A well-optimized website eliminates your reliance on directories and puts you in control of your client flow. We create professional, HIPAA-compliant therapy websites that allow clients to schedule sessions directly, removing third-party barriers and simplifying the booking process. Each website is designed to rank for specific conditions and services, making it easy for potential clients to find you when searching for therapy for anxiety, trauma, ADHD, or depression. Secure, HIPAA-compliant forms ensure patient privacy, and a fast, mobile-friendly website enhances the user experience, increasing conversion rates.

SEO for Counselors – Rank Higher & Get Found

Most potential clients search on Google rather than Psychology Today when looking for a therapist. Our SEO strategy ensures that your practice appears at the top of search results for relevant searches by optimizing for local SEO, improving your Google Business Profile, and creating condition-specific pages. We enhance website speed and user experience to keep visitors engaged, ultimately turning searches into new client appointments.

Google Business Optimization & Review Management

Your Google Business Profile is just as important as your website. Many clients find therapists through Google Maps, so we optimize your profile for maximum visibility, ensuring that your details, services, and descriptions are accurate and compelling. We also implement a review management strategy to increase 5-star ratings, build trust, and improve search rankings. By regularly updating your Google Business Profile with relevant posts and service highlights, we help therapists maintain a strong and competitive online presence.

Stop Relying on Directories – Build Your Own Authority

Rather than depending on platforms like Psychology Today, TherapyDen, or Zocdoc, we focus on building a long-term, independent strategy for client acquisition. Our backlink strategy includes securing placements in high-authority mental health directories, earning mentions on therapy and wellness blogs, and strengthening connections within the local business and medical network. A strong backlink profile increases your website’s credibility, allowing you to generate direct client inquiries without sharing leads with competitors.

AI & Automation

We now also have AI and Automation available within our counselor CRM system which allows you to have an ai live chat on your website, automate your invoicing, automate your SMS & email appointment reminders and filings.

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Happy Clients Say About
JP Marketing

“JP Marketing…has done wonders with SEO and helping to market my counseling business. They provide excellent customer service and are very quick to respond. I have received a lot of positive feedback on my website design. I would recommend this company!”

Jamal takes care of everything for our preschools web marketing leaving me more time to take care of my business. One of the things I love the most about JP Marketing is that he is never complacent, always showing me new available options designed to help our online presence. He is prompt and the effects have been seen in our increased business. Highly recommend JP Marketing!

I love working with JP marketing. They helped bring my pediatric practice to PAGE 1 of Google in the fastest abd most organic way in NY. When I expanded into NJ, I quickly saw page 1. They are so east to work with, transparent, honest, innovative, and a pleasure to work with!! Super grateful to have help like this to help my business.

Have Multiple Locations?

We have special packages for multi-location counseling practices.